Our recent traveler survey shows an affluent, motivated group of travel buyers
In our ongoing attempt to provide the best possible service to travelers, we recently conducted a survey to find out:
- Who our travelers are
- How they use the Cultural Travels web site
- What are their research and booking habits
The results supported everything we’ve suspected about the make-up of our visitors:
- 90% are 45 or more years old
- 25% have household incomes of $120,000+ and 70% have household incomes of $60,000+
- 38% spend $10,000 or more on a trip
- 90% take two or more trips per year
- 25% have or plan to book a trip they requested from Cultural Travels
Full survey results are available here.
Of travelers telling us they booked with a company they found on CulturalTravels.com, 83% of them booked with Web Page Advertisers. Fifty-three percent of all travelers responding to our survey said they reviewed Web Page Ads, and of those 51% clicked on through to advertisers’ home web sites.
Our survey asked travelers if they had requested tour host information from Cultural Travels, and 42% responded that they had. But here’s something funny: We only surveyed travelers whom we knew had requested trip or tour operator information. The fact that 58% of them didn’t recall having used CulturalTravels.com to get information tells us that travelers don’t necessarily recall exactly where or from whom their travel information comes. There’s no great surprise there – people have a lot on their minds – but there is a lesson: Brand Awareness and repeat exposure are crucial. Just make sure you’re advertising in a targeted venue like Cultural Travels!
Tracking your ad click-thrus made easy. . . Guaranteed!
As we’ve said before, relying on “referring sites” to track where a user comes in from is useless. Like Caller ID, lots of people block tracking of their actions. That’s why we advise tour hosts to set up a separate “landing page” for each ad they run on any Internet sites like Google or ours. Since the unique page is tracked, not the visitor, you know every time a visitor lands on a particular ad’s page.
Simply name your landing page “CulturalTravelsAd” or “GoogleAd.” That way whenever people make their way to your web site, you know where they came from and which of your ads made them act. By tracking how many people enter through a specific “landing page,” you’ll know exactly how many come from a particular link – knowledge that will allow you to evaluate what percentage of business each ad generates and its ultimate value to your marketing program. Creating a “landing page” is easy and takes about 30 seconds: You simply duplicate your home page file by copying it, pasting it and then renaming it: Copy, Paste, Rename!
Hey, Tour Hosts! Give us a call and get a $100 advertising
To complement the above-mentioned traveler survey, we’d like to do a quick, informal survey of our tour hosts for comparison. We’d like you to compare the number of traveler requests you’ve received with those you’ve booked. If you’ve booked at least one traveler request that was forwarded from Cultural Travels, please let us know. Not sure who we have sent your way, for a quick review of your companies Traveler Requests click here.
2005 Editorial Calendar – Upcoming issues include
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January - Leftovers a selection of articles on all subjects
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February - Hot Spots
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March - "Smallish" boat cruising
Planned but not scheduled themes:
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Top Ten performing arts festivals
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Famous Movie Locations
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Meet the people
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Travel Companions, special trips for solos, women, grandparents, kids -
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Hidden Languages
All hosts are welcome to submit articles and suggestions. Submissions are due no later than the 5th of the month prior. Just E-Mail Us with any questions and please review our Submission Guidelines.
Remember there is never a charge to have an article included in The Cultured Traveler. Special advertising rates are also available to contributors.